Project Summary

About

The CBGB is becoming more popular than ever. People are wearing the merch, and attending music festivals in its honor, but the actual site of the CBGB is nothing but a landmark. For the reopening, I have rebranded it and given it a new look.

Mission Statement

Our mission is to restore the CBGB to its former glory, using a new style of branding in a grand re-opening. While still using a more sleek and modern approach, we will keep the grunge aesthetic to remain true to the original foundation and target audience.

Design Aesthetic

For this re branding, the original logo will remain, with a new vectorized icon of the awning in certain places, and cleaned up just a little. This will allow it to remain recognizable, but still be revised for a fresh start.

DESIGN ASPECTS